perfect example of how design drives a product (or at least its virality). i’m pretty sure no one has ANY idea what this site is. empty twitter, empty tumblr, no hype, no tc coverage. all it has is beautifully executed design and an inkling that it may have something to do with travel or locations.
and yet. SIGNUPS. it’s viral. they even got me, and i’m probably the most wary person of signing up (at least, in this industry).
